Do you think that unusual packaging is created only for a rare product? Designers who have developed concepts for milk packaging may disagree with you. A bottle of milk resembling a beer or a bottle with a hole in the middle is not the limit of creative thought. We offer you to see for yourself.
Koloro branding Agency will develop original packaging for milk and dairy products.
Packaging requirements for milk and dairy products
Concept. The packaging design should be consistent with the brand positioning. For example, if milk is supplied by a small family farm, which processes all the waste, it is sure to affect the packaging. It will be made of cardboard or glass.
Eco-friendly standards. The materials from which milk containers are made meet the established standards. The design takes into account the features of storage and transportation.
Milk packaging: kinds of
There are trends in the design of packaging for milk and dairy products, which foreign and Ukrainian creatives like to follow. In 2017, the focus is primarily on organicity, freshness and high quality products.
Design for Israeli brand Yoplait
The concept of brevity is one of the favorites of modern designers. The best color solution for milk packaging is the absence of the color itself. The most advantageous is the transparent or white version. Organically looks the combination of white with gays or light-pan-green color. Approximately 80% of all dairy packages combine these three colors. Of course, there are exceptions.
Bet on the taste of the audience
Despite the fact that the audience of dairy products is wide, manufacturers are trying to segment it and win each category of customers separately. For example, packaging designed for teenagers. It is designed to overcome the dislike of milk drinks, which is often observed in teenagers. Innovative packaging for milk resembles a bottle of low-alcohol drinks. It is convenient to take with you, and a funny label can complement interesting songs in instagram.
High-quality design always contains a well-thought-out story. If the focus is on sustainability, the packaging will probably contain images of grass, cows, village house and clay pots. To emphasize the freshness of the will through images of a few drops of milk. This design solution is found in the supermarket most often. It’s classic.
See for yourself
When the manufacturer once again wants to emphasize the naturalness of products, he uses a transparent plastic or glass container. So, the buyer will see the product itself. This technique will be associated with the buyer purity and freshness.
Luxury above all else
Despite the simplicity of the product, the design is frankly luxurious and expensive. As a rule, manufacturers thus compete for the premium segment of the market. White and gold tones are often used, such milk packaging is elegant and laconic.
If the manufacturer makes a big bet on the unique equipment, environmental friendliness of the farm or the assessment of experts, it will affect the packaging. On the label will be applied words and numbers that argue the quality of products.
For example, the shape of the package is simple, made of cardboard. The color scheme (combination of white and blue) is not new for packaging of dairy products. Attention is drawn to the diagrams and diagrams that show the composition of milk and the percentage of fat.
Forget about the classics
Fresh and bold ideas should find a way out, even if the product, at first glance, is very simple. Often original ideas are offered by novice designers.
The future designer from San Francisco thought over the design of the packaging for Hathor Creamery milk. One of the tasks of the designer is to emphasize that all processes in the production are connected with the preservation of ecology. Therefore, milk packaging is completely recyclable. The customer wished that there were no standard stories, and the unusual shape, colors and original fonts emphasized the uniqueness of the product. The designer used retro typography, rich colors and elegant shape. Managed to achieve a vintage style that allowed the brand to stand out from the competition. This milk packaging has a bold design with references to retro.
Australian designer Natasha Subianto came up with a milk packaging with an unusual ergonomic handle. In the design project it was necessary to create a package that will emphasize the purity of the product. Used in one container only two colors-white and bright color.
Branding company Vitrina Advertising, located in Romania, has redesigned the packaging for the brand Monor Dairy, which is well known for the naturalness and high quality products. Therefore, the designer decided to show the source of fresh milk-a cow.
The packaging of jásztej milk is original. The emphasis is on the title side of the box, not the brand. At first glance it seems that this is a” no name ” product. The bet is made on the percentage of fat in milk. Packaging allows you to quickly answer one of the most important questions of buyers-the percentage of fat.
There are student projects that have not yet been implemented, but definitely deserve attention. They expand the views of buyers and consumers on traditional types of packaging of dairy products.
Student Alfonso Sotelo from Barcelona offered a bold packaging for Milko milk. The aspiring designer created an aluminum package that could be carried everywhere. Different colors enable customers to easily differentiate milk to taste. The standard bottom of the package evokes familiar associations in the consumer. A bright element of the banks-colorful “legs” that mimic the udder.
Concept from a student from Norway-Andress Drage. The student developed a design of milk packaging for the premium segment. Andres proposed a soft handwritten font, the emphasis is on the uniqueness of the bottle and non-standard cover. The shape resembles a wine container with a cork lid.
The unusual design of the milk carton packaging demonstrates the courage and willingness of dairy producers to non-standard solutions. Examples of foreign companies inspire Ukrainian producers. It is hoped that on the shelves of our supermarkets will soon appear unusual shapes and colors.